American Airlines Credits Online Success to Site Enhancements and Great Fares.

Fort Worth, TX - Feb. 6, 2002 - American Airlines announced today that its popular Web site, AA.com, has experienced a tremendous increase in traffic during the past few months. In January, AA.com received more than one million daily visits on two consecutive days, exceeding the site's previous business day average of over 650,000 visits.

American Airlines attributes AA.com's record-breaking success to such site enhancements as the new online AAdvantageÆ award-booking feature and Net SAAver & Special OffersSM, the one-stop travel section offering great deals and more. In addition, more customers are signing up to receive personalized e-mail products, AAirmailSM and AAdvantage eSummary, as well as the general Net SAAver FaresÆ product.

"Our increasing traffic indicates that travelers find AA.com to be a great place to do business with American Airlines," said John Samuel, vice president-Customer Technology for American. "We encourage all of our customers to frequently check AA.com for the best fares and the latest airline news, airport updates and security procedures."


About AA.com
The award-winning American Airlines Web site, www.aa.com, is recognized as one of the largest e-commerce sites on the Internet (Media Metrix). AA.com recently was named one of Yahoo! Internet Life's "10 Most Popular Travel Sites," received a "Standard of Excellence" WebAward from the Web Marketing Association and ranked as one of Smart Business magazine's 2001 SMART BUSINESS 50.

For customers who log in with an AAdvantage Travel Awards Program number and password, AA.com offers personalized news, information and specials, including Net SAAver & Special Offers, the best place to find fare sales, AAdvantage bonus offers and discounted vacation packages online. In addition, the site offers online management of AAdvantage accounts, award booking and proactive flight-status notification by voice or text-message via a variety of communication platforms.


Editorial Contact:
Meara McLaughlin
Conducive Technology Corp.
503-445-4244
pr@conducivetech.com


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© 2002 Conducive Technology, Corp. All rights reserved.

Source: Conducive Technology Corp.